Interactive Quizzing with DSM
A mass participation quiz as an ice breaker at a business event.
The Dutch chemical company DSM organised a large congress on its own professional field in the Amsterdam venue Sugar City. Over 500 visitors arrived from all over the world; all of them professional peers who had never met before.
Transition between content and evening celebration
DSM was looking for a suitable transition programme between the content-heavy break-out sessions during the day and the evening celebration. The conditions: we had to refer back to the content of the congress, and the participants had to be brought closer together. Our thoughts? Consider it done!
We developed a high-paced interactive quiz with voice boxes in the DSM house style, with content-related questions. We dressed up the location in style and came up with team names based on chemical elements. Everyone was assigned to a group of (as of yet) unknown peers. The reaction of DSM after this lightning-fast meeting session: cheers, applause, and that amazing high five!